Page 22 - Koi Net - On-Line Koi Magazine - Issue 5
P. 22

TORAZO


                                                                                                                 ‘100 years in the making’ (1917 - 2017)
                                                                                                                 Martin Symonds of Japan Koi Export (JKX)
                                                                                                                 finds out how the Kawakami family have
                                                                                                                 built the Torazo Brand



                                                                                                                 Martin Symonds has been visiting and buying Koi in
                                                                                                                 Japan since 1981. Since then he has shipped 10,000’s
                                                                                                                 of Koi worldwide and 100’s of Koi enthusiasts have
                                                                                                                 joined him on buying trips in Japan. He started living in
                                                                                                                 Ojiya City and Mushigame back in 2000, working
                                                                                                                 closely with the breeders there. Over the last 37 years
                                                                                                                 his close relationship with the breeders and with
                                                                                                                 Japanese culture has become unique. He started Japan
                                                                                                                 Koi Export (JKX) in 2002 with his associate Rene Villela,
                                                                                                                 they now ship and offer buying trips to dealers and
                                                                                                                 hobbyists from all over the world who would like to buy
                                                                                                                 Koi throughout the year with them in Niigata, they run
                                                                                                                 the popular Koi Masterclass in autumn and later this
                                                                                                                 year will see them launch KoiVision.Tv, and Martin is
                                                                                                                 writing his book ‘Carp to Koi’. Martin has always been
                                                                                                                 fascinated by the breeders’ histories and in this series of
                                                                                                                 articles writes about how the breeders started and now
                                                                                                                 run their companies.
                                                                                                                 In 2017 Urakawa Koi Farm celebrated 100 years in
                                                                                                                 business, any business that has managed to do that
                                                                                                                 must be doing something right and I wanted to find out
                                                                                                                 what that was.
                                                                                                                 Urakawa Koi Farm is run by Tsuyoshi Kawakami and is
                                                                                                                 also known simply as ‘Torazo’. His farm is located on
                                                                                                                 the main road leading into Uragara, which then takes
                                                                                                                 you up into Yamakoshi and the village of Mushigame. It
                                                                                                                 is without doubt that this prime location has been
                                                                                                                 beneficial to the success of the family business.
                                                                                                                 Tsuyoshi Kawakami san is the 5th generation family
                                                                                           High Grade Torazo
                                                                                           Maruten Kohaku, typical   member to be living here and in 2017 his family’s Koi
                                                                                           of the bloodline.     business celebrated its 100th year in the Koi business.

                                                                                                                              23
   17   18   19   20   21   22   23   24   25   26   27